Laurier Du Vallon, a family business founded by Jacques Laroche in 1963, quickly became the largest independent travel agency in Québec. Then the founders daughter, Nicole Laroche, took up the cause by laying solid foundations, continuing her fathers legacy, and taking over the family business. In 1995, the company joined Groupe Tanguay to boost its growth.
In August 2017, Laurier Du Vallon reached a milestone in its national growth when Flight Centre Travel Group acquired a significant stake in the Québec company.
This partnership will, in particular, catalyze the growth of Laurier Du Vallon across Canada, and help make the company more competitive with an even more refined selection of luxury-focused products and services.
Flight Centre is an Australian company, established in Canada since 1995, and already well ensconced nationwide with 96 retail stores in Québec, Ontario, British Columbia, Alberta, Saskatchewan, Manitoba, and Nova Scotia. Flight Centre partnered with Laurier Du Vallon and relies on its expertise and in-depth knowledge of Québec to develop the second largest market in Canada.
Virtuoso is a mutually beneficial partnership between the best travel agencies and the largest hotels and service providers.
Virtuoso is the most exclusive network of travel professionals in the world. Only 1% of agencies are invited. Laurier Du Vallon is proud to say that we are the only agency in the Québec City region to be a member of this group, an honour we have enjoyed for over eight years.
As a member, Laurier Du Vallon offers its customers unique, personalized, and varied services and products, in addition to obtaining privileges, advantageous rates, and upgrades.
Our remarkable Virtuoso address book includes contacts from the world over, enabling us to enhance our service offer for our corporate clients. We include such elements as personalized airport reception, private villa rentals, behind-the-scenes access to certain sites and events not available to the general public, and leading-edge products and services.